CAROLINE ANDREW & ASSOCIATES, LLC can help you develop low-cost, effective publicity and social marketing strategies that take advantage of many of your existing marketing tools and PR opportunities and add new ideas to your mix. From design and content for e-mail campaigns, blogs, Facebook, YouTube and Twitter to logo creation, incentive campaigns and exhibit marketing, we can help you spread the word about your product or service!

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"Instead of asking them to watch, to listen, to play,
to passively consume,
the race is on to GET them to CREATE,
to produce, and
to participate."
—trendwatching.com

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The most successful social media and viral campaigns contain if not all, then most, of the following attributes:

1. Makes use of common consumer behavior and motivation
2. Involves existing communication networks (word-of-mouth, Facebook, Twitter, e-mail, Tumblr—just to name a few)
3. Effortless, enthusiast word-of-mouth to others in a social network
4. Accomodates both small audiences and very large ones
5. Features free promotional products, services, or information
6. Utilizes others' resources:
   In other words, a successful social marketing campaign uses the consumers' time and efforts to spread the word to their contact lists and uses pre-existing affiliate programs on other websites (don't create your own). In fact, a viral campaign should not only allow but encourage consumers to embed your clips, apps and games on their own sites and blogs, in their e-mail, or even on their own clothes. Social media marketing should push the posting of promo photos, reviews, and messages on Facebook, Twitter, blogs and other social networks (you don't need to host your own).

Social Media Marketing & Publicity Options

CAROLINE ANDREW & ASSOCIATES can help you develop and implement effective programs ranging from simple Facebook updates, Tweets, and blog content for your company to brand- or product-specific strategies. Our service options include:

• Social Media Marketing consulting, goal-setting, budgeting and planning
• Program management, implementation, and management for one product or an entire company
• Development of a corporate, brand or product presence on Twitter, Facebook, Linked-In, and other relevant social networks
• Integration of social media efforts into firm or business websites, communications, and product or brand launches
• Design and content creation for a brand, corporate, or division blog.
• Loyalty, incentive, sales, or awareness programs—We can help you decide which is best for your company.
• Contest designs and implementations
• Promotional product design and production
• Seminar & speaker series design, content and promotion
• News/PR creation & RSS feeds
• Review site monitoring (such as Yelp)
• Training for in-house efforts
• Seminars & brown bags for on-going education and employee updates

Corporate Social Media Marketing Policy Development

We can help companies of all sizes create separate social media usage policy or help modify an existing acceptable use policy or employee handbook to incorporate all forms of electronic media, including social media. We are also sensitive to the needs and limitations of law firms and can help these firms develop both staff and client guidelines that take into account case strategy and liability matters.

As part of our policy development practice, we also offer a range of services designed to educate and empower your company's employees, including policy education for employees and staff and teaching employees to become brand evangelists.

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Contact Us Today & Fire Up Your Social Media Marketing Program!

Call 312.577.6972 or fill out our Information Request Form!