Out-of-the-Box Concepts for
Social Marketing & Publicity
contests • promotions • incentive programs • blogs • Twitter • YouTube • Facebook • social networking • strategy & consulting • more!
 The most successful social media campaigns contain if not all, then most, of the following elements:
1. Free products or services
2. Effortless, enthusiast word-of-mouth to others in a social network
3. Accomodates both small audiences and very large ones
4. Use of common consumer behavior and motivation
5. Involvement of existing communication networks (word-of-mouth, Internet, etc.)
6. Utilization of others' resources:
Use consumers' time and effort to spread the word to their contact lists, use pre-existing affiliate programs on other websites (don't create your own), let others embed your clips, games or messages on their sites, in their e-mail or even on their clothes, publish on Facebook, blogs and other social networks (you don't need to host your own).
Want to learn more about Social Media / Viral Marketing? Read our article!
CAROLINE ANDREW & ASSOCIATES, LLC can help you develop low-cost, effective publicity and social marketing strategies and plans that take advantage of many of your existing marketing tools and PR opportunities, as well as add new ideas to your mix. From design and content for e-mail campaigns, blogs, Facebook, YouTube and Twitter to logo creation, incentive campaigns and exhibit marketing, we can help you spread the word about your product or service!
"Instead of asking them to watch, to listen, to play,
to passively consume,
the race is on to get them to CREATE,
to produce, and
to participate."
—trendwatching.com
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