Solutions

Breathe new life into an old website, revitalize a catalog or create an entirely new marketing project! CAROLINE ANDREW & ASSOCIATES, LLC, delivers creative, informative copy that sells!

Sales-Driven Marketing Copy for All Projects

Just a few key changes in existing sales letters, catalog copy or website content could be all you need to dramatically increase your marketing program sales!

With nearly 20 years of copywriting experience, firm principal Caroline Paulison Andrew uses her versatile, professional writing talents to create messages that sell.

Ms. Andrew's successful copywriting is based on three main principles:

1. The Importance of Creating Compelling Content through Superior Writing
2. The Art of Design + Content
3. The Psychology of Copywriting

In any marketing project, from websites to 15-second radio ads, the content must grab the your target audience's attention, inform them, and, finally, pull them to the point of sale.

In print and on-line, Design is the initial appeal—but it is Content that seals the deal. A good marketing piece has a good design and good copy. But a superior promotion features Design and Copy that work together seamlessly as one artistic and psychological accomplishment.

Call (847) 577-6972 today for a consultation that will give your sales a boost! Ms. Andrew personally consults, edits and writes for all projects including:

website content • blogs • print and e-newsletters • magazine and feature stories • ads • direct mail & catalogs • e-mail campaigns • brochures • sell sheets & sales letters • press releases • video & radio scripting • biographies • annual reports

Ms. Andrew's writing background is extensive, offering diverse writing styles for diverse industries. Among the many industries and companies for which Ms. Andrew has developed content and copy are:

• Chicago, Illinois & Ohio Law Firms
• Skokie, Evanston and Chicago-area psychologists and service professionals
• Medical, energy and technology consulting firms in Chicago, Northbrook, Washington, DC, and Louisville, Kentucky
• Commercial & industrial national and international companies in the based in Chicago, Washington, Arkansas
• The American Library Association, the American Hospital Association, the California Registered Veterinary Technicians Association and other national not-for-profit associations and regional non-profit organizations

When developing content for websites, Ms. Andrew is especially talented at creating copy that will not only appeal to prospective customers and existing clients but also search engines, including those of Google, Yahoo! and Bing. Unlike many developers, though, Ms. Andrew's content is readable, informative and accessible to your human readers and never reads as if it were written for search engines and SEO.

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Editorial Services

CAROLINE ANDREW & ASSOCIATES can help you maximize the effectiveness of your website, catalogs, sales letters, newsletters and other promotions and publications with professional copyediting and editorial services that eliminate spelling and structural errors and improve content arrangement.

During your project's content development phase, we can work with your corporate communications department on ensuring conformity to your corporations style guidelines. We also offer editing and content development that follows AP, University of Chicago, APA, AMA, MLA and other styles, when requested.

We also consult with all types of businesses on developing and implementing easy-to-understand style guidelines and branding books for their own corporate use. These guides often incorporate editorial style, font and color guidelines as well as logo usage descriptions and regulations. For firms that are interested in registering their trademarks or implementing corporate style guidelines, we a branding book is an essential part of the registration process.