Solutions

Breathe new life into an old website, revitalize a catalog or create an entirely new marketing project! Caroline Andrew & Associates, LLC delivers creative copy that sells!

Sales-Driven Marketing Copy for All Projects

Just a few key changes in existing sales letters, catalog copy or website content could be all you need to dramatically increase your marketing program sales!

With more than 15 years of copywriting experience, firm principal Caroline Paulison Andrew uses her versatile, professional writing talents to create messages that sell.

Ms. Andrew's successful copywriting is based on three main tenets:

1. The Importance of Creating Compelling Content through Superior Writing
2. The Art of Design + Content
3. The Psychology of Copywriting

In each marketing project, from a website to a 15-second radio ad, the content must grab the your target audience, speak to them in a manner that both reflects your brand image and interests your demographic, and, finally, pull them to the point of sale.

In print and on-line Design is the initial appeal—but it is Content that seals the deal. A good marketing piece has a good design and good copy. But a superior promotion features Design and Copy that work together seamlessly as one artistic and psychological accomplishment.

Call (847) 577-6972 today for a consultation that will give your sales a boost! Ms. Andrew personally consults, edits and writes for projects including:

website content • blogs • newsletter & magazine stories • ads • direct mail & catalogs • e-mail campaign content • brochures • sell sheets & sales letters • press releases • video & radio scripting • biographies • ghost writing • annual reports

Ms. Andrew's writing background is extensive, offering diverse writing styles for diverse industries. Among the many industries and companies for which Ms. Andrew has developed content and copy are:

• National, Illinois, Skokie and Chicago law firms
• Skokie, Evanston and Northbrook-based psychologists
• Medical, energy and technology consulting firms in Chicago, Northbrook, Washington, DC, and Louisville, Kentucky
• The American Library Association, the American Hospital Association, the California Registered Veterinary Technicians Association and other national not-for-profit associations and regional non-profit organizations
• Authors, publishers, musicians and photographers from Chicago, Illinois, Denver and Cincinnati
• Chicago-area Service Industry Companies