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Our Marketing Methodology

Initial Consultation

The initial consultation is free. At this point we discuss what you are looking for in your design project, what your overall corporate goals are, the goals you have for this project. We aim to obtain as much information as possible in order to supply you with the best estimate and the best possible finished product.

Estimate

After the initial consultation, we will provide you with an estimate. This formal quote details the scope of the work to be done and the costs involved. Most of our estimates involve a fixed fee. However, for projects under $300, we charge and estimate by the hour. Rush jobs are billed by the hour and charged at at least 25% more than other hourly rates.

Agreement & Deposit

On approval of our quote we will supply you with a project agreement, this finalizes the details and scope of all the work to be carried out as well as the legal details, ownership, copyright etc., and payment plan. A signed copy should be returned to us with your deposit check (if applicable) at which point your project will be added to the workflow.

Content & Client-Provided Graphics

Generally, our clients take advantage of our copy and editing services. However, especially with re-designs, copy already exist and is supplied by the client. Copy coming from the client must be supplied in Microsoft Word or Adobe PDF formates. We will also accept e-mails for small amounts of copy. For the most efficient design and/or programming, please provide plain, black type, stripped of all Microsoft formatting except boldface and paragraph breaks. All client-supplied graphics and/or images should also be supplied as high quality jpegs, .psd or .ai files or vector images. For websites, .jpg resolution must be no less than 72dpi. For print work, resolution must be no less than 300dpi. We can supply a large range of stock images for your project at low or no extra cost, although more specific images may need to be purchased on a client's behalf and that can be arranged at your discretion. In some cases professional photography is required.

Project Completion

Projects are completed when either the print piece has dropped in the mail or been delivered to the client or when web-related projects are deployed into use. Upon completion, we will ask for payment of any balances. Printed materials invoicing is due on receipt. All postal estimates are due, payable to the Postmaster, before a piece is delivered to the post office.

Client Communication

We take pride in the professional relationships that we have developed with our clients, many of whom have been with us for several years. Much of our success is due to the strength of our client service. We are easily reached via e-mail and phone throughout the work week and by e-mail on most weekends.