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PROMOTION PRODUCTS & PRODUCT DEVELOPMENT

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Our Story . . .

Caroline Andrew & Associates, LLC was founded back in 1997 with two goals:
1) To offer small and medium-sized businesses the best quality marketing and advertising services for the most affordable prices
2) To create a culture that focuses on the client and not winning ad industry awards (although if some happen to come our way, so much the better).

When we started out, we offered direct mail design and writing for associations and publishers, as well as website design for early innovators. As the web caught fire, our market expanded to law firms and professional service companies who realized they needed an online presence to compete. Today we offer web stores, CMS solutions and videography for web clients across diverse industries. And in 2009, we introduced promotional product programs to our service mix!

And so our story continues to unfold . . ..


Caroline Paulison Andrew, firm principal

For more than 15 years, firm principal and founding member Caroline Paulison Andrew has brought creative and strategic expertise in business-to-business and consumer marketing to client projects. Her wide breadth of experience includes strategically marketing products and efficiently creating and directing projects that range from 32-page, full-color merchandise catalogs, complex web sites, and package design to black & white print advertising, product development, corporate newsletters, and even publication copyediting. Ms. Andrew's innovative marketing strategies and management skills have benefited diverse Chicago-area and national clients.

Prior to founding Caroline Andrew & Associates, LLC, Ms. Andrew was the Marketing Director for American Hospital Publishing, Inc., and the Promotions & Publicity Manager for the American Library Association. She is also a former book reviewer for Booklist magazine. Ms. Andrew received her M.B.A. in Economics and Marketing from Loyola University Chicago in 2000. She graduated from Northwestern University with a B.A. in Philosophy in 1992.

As firm principal, Ms. Andrew wears many hats throughout the day. But during off hours, she wears the "family hat," supporting three children and a husband in their varied activities. Ms. Andrew also has been actively involved in local community, fine arts and education organizations and initiatives.

Caroline Andrew & Associates, LLC is a member of the eMarketing Association, the Better Business Bureau, and the Skokie (IL) Chamber of Commerce.

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