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• CleanMAX Services, Inc. hired Caroline Andrew & Associates, LCC to redesign and develop a website for their Chicago area commercial cleaning company. New Photography & Videography ServicesWe have partnered with area photographers and video production companies and are happy to now offer high-quality photography and video productions services to our clients at a reasonable price. From one and two-camera shots, half and full-day filming to scripting, voice over, and teleprompting, we can help you add video to your websites, add interest to your sales presentations, or even film for television and web commercials. Client News• Big Sky Dog Training, North Shore Dance Center and Adler & Adler, P.C. are now on Facebook. Make sure to check out their pages and add to your fan lists. |
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Marketing Topic:Understanding Viral MarketingViral Marketing—It doesn't sound nice. But a well-run viral marketing campaign can be nice to your bottom line. Originating from the self-replicating process of both computer and human viruses, viral marketing promotions make use of social networks to increase brand awareness and, ultimately, product sales through voluntary word-of-mouth, which offers a chance at exponential growth and influence. Back in the days of classic Madison Avenue, this was called creating a buzz. Back in the 1980s and 1990s, we called it a "grassroots campaign." Whatever you want to call it, if viral really turns you off, the popularity of these relatively low-cost promotions has increased at the same time that other marketing channels have increased in cost and decreased in response rates. In implementing viral marketing campaigns, marketers identify their target demographic and create messages that appeal to this segment and that have a high probability of being passed along to members of those consumers' social networks. These messages may take the form of video clips on YouTube or MySpace, free online games, brandable software, and even text messages. Among marketing professionals, it is widely acknowledged that the first truly successful online viral campaign was Microsoft's Hotmail, one of the first free web-based e-mail services. Microsoft's strategy was simple and very effective: Few viral campaigns work as well as Microsoft's. But some work astonishingly well and contain if not all, then most, of the following elements: Unlike Microsoft's Hotmail campaign, which continues to this day and has been replicated by other free e-mail services, most campaigns need a 7th element: innovativeness. Successful viral campaigns need to capture the attention of an easily bored, ADD population. To do this, you need to be fresh and new—and follow up immediately with sequels. Recent examples of exceptional viral marketing are BarackObama.com and MoveOn.org's 2008 presidential election campaigns. Watch how BarackObama.com utilized many of the elements of an effective viral campaign: With a initial investment in time, ideas, talk, follow-up and generally creating an initial buzz with the right people, a viral marketing campaign can really make it big—and bring your product or service along on its coattails. Feel free to copy this article and send it to all your friends and relatives. Just be sure to tell everyone where it came from (www.carolineandrewmarketing.com)! See, viral marketing can be as easy as that! Introducing Buzz.Notes, Our Upcoming Electronic NewsletterWe've had several clients tell us how much they appreciate the increased information on our website. In response to requests for more information, we've decided to add an electronic newsletter to our own marketing efforts—a method we have been encouraging our clients to adopt. Buzz.Notes will discuss the latest trends in web, print and viral marketing as well as offer free tips on easy marketing and PR techniques to employ at your small or mid-sized company. And many newsletters will carry exclusive promotions on Caroline Andrew & Associates, LLC services, from discounts on design to free program assessments! Register Now for Your Free Electronic Newsletter! |
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