Chicago Law Firms, Small Business, Associations, Professional Practices
"Adapt the technique to your IDEA, not your idea to the technique."
—
Bill Bernbach
Marketing Strategy, Consulting & Project Management
A soft economy demands strong marketing strategy and planning and highly effective execution. That's where we come in. CAROLINE ANDREW & ASSOCIATES, LLC can help your company plan, implement and execute the marketing initiatives that you need to successfully attain your corporate goals. With more than 15 years of strategy and planning experience, we can help you stay ahead in today's business environment while also preparing for tomorrow's economic turnaround.
- Our Strategy, Consulting & Management services have helped small- to mid-sized Chicago law firms, associations and small- to medium-sized businesses increase net profits through:
- Integrated Marketing Program Development—including print, social media, and web-based initiatives
- Website & Catalog Analysis & Redevelopment
- Website User Experience & Catalog / Product Ordering Process Analysis
- Customer Service Scripts & Upsale Consulting
- Long-Term & Fiscal-Year Strategy and Planning
- Marketing Strategies for Business Plan Development & Capital Funding
We offer these marketing services on both a per project basis or as a part of a management retainer program. Call 312.577.6972 for more information on any of the above planning, consulting and strategy services.
Marketing Management
For small businesses, associations, law firms and other professional practices that do not have an in-house marketing department, managing and maintaining various advertising, website, social media and other marketing channels can be overwhelming. CAROLINE ANDREW & ASSOCIATES offers marketing management and implementation for some or all of a firm's marketing channels and project, relieving you of worry and giving you more time to focus on other aspects of your business. These services are available on an affordable per month retainer basis. Please e-mail us or call 312.577.6972 for more information.
What Is a Marketing Strategy?
An effective, targeted marketing strategy is one of the most important tools for growing any business. The most successful businesses know more about their competitors than their competitors may know about themselves. These firms never stop gathering data that will help them succeed in the marketplace. And they use their information to reach new customers and retain existing customers.
But what is a marketing strategy?
A complete marketing strategy addresses three basic issues: where you are now, where you want to be in the future, and how will you get there. Successful marketers use their in-house data as well as industry and national economic trends to develop long-range "big ideas" into a corporate marketing strategy that meets the company's goals. Strategy also encompasses theory, corporate and industry trends and forecasts, and yearly planning while also addressing human resource needs, channel viability and campaigns.
