Our Story

CAROLINE ANDREW & ASSOCIATES, LLC was founded back in 1997 with two goals:
1) To offer small and medium-sized businesses the best quality marketing and advertising services for the most affordable prices.
2) To create a culture that focuses on the client and their goals.

When Principal Partner Caroline Andrew started out, she offered direct mail design and copywriting for associations and publishers, as well as website design and content for early innovators. As the web caught fire, her client base expanded to law firms and professional service companies who realized they needed an online presence to compete. Today, Caroline offers custom websites, content and blog services, social media solutions and e-news and more for law firms, psychologists, associations and other commercial clients across diverse industries.

Caroline is able to keep prices lower than other premier marketing firms by keeping overhead low. CAROLINE ANDREW & ASSOCIATES has a single full-time employee: Caroline. She is the sales person, account manager and principal designer for all client accounts and projects. What happens when business gets crazy? Caroline takes advantage of Chicago's talented freelance market to bring in efficient, experienced design and programming assistance on an as-need basis.

And so the story continues to unfold . . ..


Caroline Paulison Andrew, MBA
firm principal

For nearly 20 years, firm principal and founding member Caroline Paulison Andrew has brought creative and strategic expertise in business-to-business and consumer marketing to client projects. Her diverse experience includes marketing strategy and planning for an array of products and services as well as efficiently creating and directing projects that range from complex websites, 64-page merchandise catalogs, and package design to corporate newsletter programs, product development, and publication content. Ms. Andrew's creative design, inspired content and innovative strategies have benefited a diverse group of local and international clients throughout Chicago, Illinois, and from Washington, D.C. to California.

Prior to founding CAROLINE ANDREW & ASSOCIATES, Ms. Andrew was the Marketing Director for American Hospital Publishing, Inc., and the Promotions & Publicity Manager for the American Library Association. She is also a former book reviewer for Booklist magazine. Ms. Andrew received her M.B.A. in Economics and Marketing from Loyola University Chicago in 2000. She graduated from Northwestern University with a B.A. in Philosophy in 1992.

As firm principal, Ms. Andrew wears many hats throughout the day. But during off hours, she wears the "family hat," cheering on three children and a husband in their varied activities. She also has been actively involved in local community, fine arts, sports and education organizations and initiatives. Caroline blogs at multiple sites on topics of both professional and personal interest, including literature, cooking and restaurants, history, philosophy and parenting. She is currently developing two non-fiction books, one biography and one on U.S. presidential homes and landmarks for families on the road. Caroline is an avid Chicago sports fan, cheering on the Northwestern Wildcats, the Bears, and the Bulls. She does not disclose her Chicago baseball team loyalty.